The Royal Navy has delivered a great piece of social media content for International Women’s Day 2021. It’s a powerful and inspiring production: complete with slick edits, Michael Bay-esque blue and green tints and of course awesome imagery of women performing an array of roles on ships, submarines and helicopters.
While it appears on Twitter and Facebook, interestingly it seems absent from the Royal Navy’s Instagram account.
A close second for the day might be NATO with an evocative video on gender and equality tied in nicely to their mission of peace and security in both military and political arenas.
Unfortunately, it seems much of the great content on social media for International Women’s Day was overshadowed by Burger King’s poorly judged campaign about female chefs.
Events such as International Women’s Day create great opportunities for engagement and inspiration but at the same time, there’s a risk with miscommunication or misjudging this content. But the Royal Navy and NATO really triumphed in both their message and production standards, making both stand outs for International Women’s Day 2021.
